Word: peretti
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...HuffPo has also flourished by outsmarting everyone else. If you type "Nick Schuyler" into Google today, the Huffington Post's mashup account will appear above the original story in the St. Petersburg Times. That's Peretti's doing. In his hands, the site is particularly adept at what's known as search-engine optimization - making Google love you. How it's done is complicated and mostly secret, but one illuminating example came after the death of actor Heath Ledger. HuffPo fashioned its story so that anyone Googling a variation on the words "Keith Ledger" would see the HuffPo story...
Today Icarus is in her shade. In February the Huffington Post, the website she started in 2005 with Ken Lerer and viral-marketing guru Jonah Peretti, became the 15th most popular news site, just below the Washington Post's and above the BBC's. It garnered 8.9 million unique users that month, according to Nielsen - more than double what it attracted a year ago. It gets a million-plus comments from readers a month. A business newswire recently valued the site at more than $90 million. Only one independently held online-content company (Nick Denton's Gawker properties) is worth...
...launched an anti-NRA site. He saw the need for a counterpoint to Matt Drudge's popular right-leaning website. "For about half an hour it was called the Huffington-Lerer Report," says Lerer. "But I'm shy." He and Huffington raised a million dollars, and Lerer brought in Peretti, his buddy from the anti-NRA website. The Huffington Post was to have three basic functions: blog, news aggregator with an attitude and place for premoderated comments...
...Modernism in American Silver: 20th-Century Design," which opens at the Wolfsonian museum in Miami Beach, Fla., on Nov. 10, will offer visitors a unique take on more than 200 influential works by designers like Eliel Saarinen and Elsa Peretti, as well as historical artifacts. Blown-up advertisements will accompany the pieces to illustrate how taste has been influenced by and created for the American public...
...there's a limit to how far retailers will go to let customers fiddle with their products. Jonah Peretti, 28, who works for a new-media arts group in New York, tried to order a pair of Nike iD shoes embroidered with the word sweatshop. That's a swipe at Nike's reputation as a company reliant on cheap foreign labor. Nike's response: Just forget it. --With reporting by Joseph R. Szczesny/Detroit