Word: peretz
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...American institutions that wield intellectual influence far disproportionate to their size, from Ivy League colleges to the New Hampshire primary, few have had more enduring impact than the little magazines of political and literary opinion. At the 70-year-old New Republic, Owner Martin Peretz likes to say, "Our circulation is only 97,000, but it is the right 97,000." Among the magazine's subscribers: Richard Nixon, Henry Kissinger, Jimmy Carter, Geraldine Ferraro and Edward Kennedy. Traditionally, the opinion magazines have preached to the converted, offering the dependable pleasures of a party line. But since Peretz bought...
...Vice President Henry Wallace became editor, before his left-wing campaign for President. But by 1952, the magazine had returned to the Democratic Party mainstream. Almost never profitable, it drew its funding from a succession of wealthy sponsors and its opinions from editors, including Walter Lippmann and Edmund Wilson. Peretz, a Harvard social sciences teacher who inherited some money and whose wife is an heiress, revamped both the magazine's politics and its eclectic cultural section: it covers primarily scholarly books, theater (reviews by Robert Brustein), movies (reviews by Stanley Kauffmann) and, says Literary Editor Leon Wieseltier, "anything...
...innovations: nearly doubling the subscription price in three years, from $24 to $45, with almost no loss in renewal rate; more aggressive pursuit of national advertising for liquor, tobacco, automobiles and other consumer products; upgraded paper and a color cover to be more attractive on the newsstand. Next year Peretz projects achieving the all but unthinkable for an opinion magazine: a small profit...
...principal architect of this success is the magazine's publisher, James Glassman, 37. Last week Peretz's friend Mortimer Zuckerman lured Glassman away, with Peretz's permission, to become a top executive at U.S. News & World Report (circ. 2.1 million). Zuckerman takes over as owner of the newsweekly next month. Editor Hertzberg has also served notice that he is interested in eventually exploring other careers. But Peretz asserts that the magazine will readily attract able executives. Says Peretz: "The one sure thing at this unpredictable magazine is that we will go on being unpredictable...
...Martin Peretz, lecturer in Social Studies and editor of the New Republic, echos that sentiment "What's most interesting about Sandel is that he brings the philosophic consequences of public controversies into sharp focus. In our time it is rather more rare than it used...