Word: perfection
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Dates: during 2000-2009
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...part of five years perusing library card catalogs and attending colorful conferences to learn about languages created by one person and, in some cases, adopted by thousands. Her new book, In the Land of Invented Languages, chronicles the scientists, idealists and eccentrics who tried - and failed - to create the perfect parlance from scratch. TIME spoke with Okrent about defending the cranks from the critics, ordering sandwiches in Esperanto and the art of speaking chipmunk. (See the 10 best Star Trek moments...
...entirely coincidental that Wal-Mart was started in 1962 and McDonald's began in 1955. Millions of relatively young people, most of them parents, were only a decade removed from serving their country and not being paid a great deal for that service. It was a perfect environment for consumers to believe that something could be inexpensive and a good value at the same time...
...reverse boycott is perfect for the growing cadre of slactivists - slackers who care just enough about causes to sign online petitions and join Facebook protest pages but lack the time, money or drive to do much else...
...first, Beltane, a historic festival in May, seemed a fitting choice. Formals are in May! Indeed, Beltane is an ancient Gaelic celebration that occurs on the first of May. Combined with the barbaric Goat Roast, maybe Beltane could be the perfect choice for an enduring Dunster formal name, assuming the ladies don’t mind bringing dates donning kilts and Braveheart war paint...
...turned unlikely hero. Unlike storybook fables, human interest clichés like Boyle’s story are constantly pushed aside for the next season’s craze—as modern parables, they can’t last. Indeed, despite all of its potential for crafting the perfect narrative arc, reality TV’s pitfall in the business of moralizing seems to be its unapologetic reality. Next year, YouTubers will find another craze, Britons will find another media darling, and Simon Cowell will find another unlikely star to mine for ratings. Boyle will land a record deal...