Word: perfectos
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Dates: during 1923-1923
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Newspapers, like everything else, have their forms, their customs, their etiquette. One rule of journalistic etiquette is not to subject readers to free advertising. If President Coolidge ate canned peaches at the White House table, the brand of fruit could not be mentioned. If Judge Landis gave a perfecto to George V., the cigar's name would be lost to posterity. Hotels are one of the few classes of business permissible of casual mention...
...been placed on the market, and full-page advertisements are appearing in the newspapers. They bear a statement over Dr. Steinmetz's signature that the trucks effect a saving of from 25 to 50 per cent over gasoline and horse-drawn vehicles, and a picture of the inventor-perfecto in mouth-covering a quarter of the page...