Word: perfects
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Dates: during 1940-1949
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Commercials for television are causing deep furrows in admen's brows. The perfect solution, advertising experts have decided, would be an overpowering combination of eye-catcher (four roses in a hunk of ice) and ear-filler ("Pepsi-Cola hits the spot...
Humane Sunday. As a guide for advertising men, the Department of Commerce issued a pamphlet on "Special Days, Weeks and Months in 1948." The list of 247 "official" occasions includes Large 1 Size Week, National Donut Week, Honey for Breakfast Week, Perfect Shipping Month, Humane Sunday, Iced Tea Week, Sweetest Day. The pamphlet also includes eight "additional possible events," such as National Be Kind to Taxpayers Week and Better Floors Week...
Undefeated teams around Cambridge are about as rare as pennants in Philadelphia. Whenever a local outfit seems headed for a perfect season, some uncongenial opponent manages to throw the switch that spoils the record. Last fall's soccer aggregation, roaring through the first half of its season unbeaten, fell to Dartmouth at the halfway mark and never quite shook it off; and once again the Big Green seems to be waiting to knock off a Crimson group, this time the swimmers, who have bowled over M.I.T., Brown, Army, and Navy with apparent ease...
...west coast nostalgia merchants responsible for this picture had only one thing in mind--an audience with perfect vision. Grade school mentality is no of consequence and a speaking knowledge of English isn't necessary, but the color-blind fan is sunk without a hope. "The Swordsman" is shot full of more color than a Tartan plaid, and its plot is every bit as checkered...
...strong Army unit nosed out the varsity squash team Saturday at West Point by a 5 to 4 score, wrecking Crimson hopes of a perfect racquets season...