Word: periodical
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Dates: during 1930-1939
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Working like a telautograph, the Audimeter is designed to record with a stylus on moving tape every twist of the radio switch and dials. It registers programs received, whether a program was tuned de liberately or found by dial twisting, whether it was heard through the full period, tuned out at any point, or kept on only after unsuccessful search for something better. Eliminating memory and other human fallibilities from listener-interest testing, Audimeters should tell advertisers just what audience he has and precisely what in his program, if anything, drives an audience away. Independent of telephones, the survey should...
During their long survival into the modern world, the leaves of the ginkgo changed until they are now almost invariably two-lobed and kidney-shaped. In the Cretaceous period, 100,000,000 years ago, the leaves almost invariably were wedge-shaped. Last week the Smithsonian Institution announced that Dr. Roland W. Brown had discovered, in a park near the White House, a ginkgo with leaves of this Cretaceous type. "It can hardly be looked upon otherwise," said the Smithsonian, "than as an atavism or throwback over a vast expanse of time...
...romantic Actor Flynn performs for everybody else. A head-thumping, sword-swishing, bow-twanging technicolor attempt to foreshorten the popular episodes of the Soo-year-old saga into the perspective of a single connected story. Robin Hood 1938 makes the last of Richard I's crusading years its period, draws a bead on Regent Prince John's tax oppression that should bring a nod from every liberty-loving Britisher who can afford the admission price after his 27½% income tax is paid. In the course of his swashbuckling defense of human rights. Robin saves Much, the Miller...
...biggest U. S. commercial bank proclaimed: "Reforms which, coming one by one. would be sound and helpful, can generate chaos if they come so quickly that men cannot adjust themselves to all of them simultaneously. I think that nothing is more needed at the present time than a prolonged period of quiet, not a three to six months' breathing spell, but a two or three years' breathing spell, during which both Government and business can consolidate, modify and assimilate what has already been done, and during which also it will be possible to study quietly the basis...
...share them. But in the days of Henry Van Dyke, Theodore Roosevelt, and Novelist Ralph Connor (The Sky Pilot, The Man from Glengarry], an intellectual who liked to fish felt compelled to discover deep political, moral, social and physical values in fishing, and the literature of that period is filled with accounts of wastrels who quit drinking after a period in the woods, of sick men who got back their health stalking deer, of cynics who got back their faith riding canoes down foaming rapids...