Word: periodical
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Calling it sweeps week is a bit of a misnomer; it's actually nearly a month. The current period, which starts Oct. 29, won't end until Nov. 25. It's the result of an anachronism: Nielsen developed the concept of sweeps week in 1954, when they mailed small TV ratings booklets to households across the country and asked them to record everything they watched for a week. To keep the task of receiving and recording thousands of diaries from the sample households orderly, they started a "sweep," starting on the East Coast and moving West across the country...
Networks use the data Nielsen gathers during each period to set local advertising rates; national rates, which comprise the bulk of TV ad revenue, are set separately and based on year-round data from select families. Still, local ads are a big chunk of a TV network's revenue, so when sweeps week - er, weeks - roll around, they try and game the system by doing just about anything to make sure you tune in. (See the best and worst Super Bowl commercials...
...necessary resources to sustain desired acquisition rates, according to Harvard University Library Director Robert C. Darnton ’60, who said that the libraries are “being bled to death.” Acquisitions fell precipitously last year, a problem compounded by the rising costs of periodicals and a long period of declining resources at Harvard, he said...
...number of staff added to FAS over the past six years is roughly on the same scale of the entire Harvard College Library staff, which actually shrank over the same period of time, according to English department chair James T. Engell ’73. This year alone, HCL reduced its workforce by roughly 100 employees, including several acquisition librarians...
...franchises grew swiftly: by the end of the 1960s, there were more than 1,000 across the U.S. The first international franchise opened in 1967 in British Columbia, and was followed by another in Costa Rica later that year. From there, the chain spread steadily: over a six-month period in 1971, Golden Arches popped up on three new continents, as stores launched in Japan, Holland and a suburb of Sydney. A Brazilian McDonald's opened in 1979, bringing Ronald McDonald to South America for the first time. McDonald's reached its sixth (and, barring a sub-Arctic drive-thru...