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Word: periplaneta (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...ravages of nature and, lately, the best efforts of man to squash it, spray it or bug-bomb it into extinction. Some 3,600 species of the hardy creature thrive in a variety of habitats all over the world. Now one of the most common species in the U.S., Periplaneta americana, or the American cockroach,* may be hit by a blow below the belt: scientists have synthesized periplanone B, a chemical that acts as one of the female roaches' essences d'amour...

Author: /time Magazine | Title: Science: Sexy Strategy | 5/21/1979 | See Source »

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