Word: perk
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Dates: during 1960-1969
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Albumin in the Plasma. But for all the debunking dissections, the camel's thirst-quenching secret remained hidden. Then, a young Israeli veterinarian went to work on the ship of the desert. The answer, says Dr. Kalman Perk, 34, of Rehovot's Hebrew University, is in the camel's bloodstream. The plasma has an extraordinary high content of a kind of albumin, which enables the blood to retain its water and maintain its volume and fluidity even when the water in the camel's tissues has been markedly depleted...
Injected Rabbits. Dr. Perk has found that other animals that are native to hot, dry environments, such as Syrian Damascene cattle, share the camel's secret of survival and have higher albumin levels than other breeds. He has carried out successful experiments on rabbits in an effort to give them the camel's water-retaining capacity. Rabbits injected with camel albumin were kept for seven days without water in 104°F. heat, and lost only 3% or less of their body water; control rabbits not given the injections lost from 5% to 10% and were close...
...hope of finding a way to make man more immune to desert heat, Dr. Perk plans to begin experimenting on human volunteers next summer. Meanwhile, there is evidence that some humans may already have some of the camel's thirst-conquering equipment. A Tel Aviv researcher has collected data showing that Yemenite Jews, traditional desert dwellers, have a significantly higher blood-albumin level than Jews of European lineage...
PEPSI-COLA. A gallimaufry of Walt Disney's latest prodigious puppets, which also perk up the pavilions of Ford, General Electric and Illinois. Here a waterjet whips through a dreamland dollhouse filled with belly dancers, French cancan girls, Cossacks and slinky Egyptian beauties, singing, twisting and kicking like crazy...
...pervasive air of desperation that leads to the inevitable masked-ball finale in Rome, with fireworks going off, Sellers in a suit of armor bumping into Cleopatra, and a pair of cat burglars dressed as gorillas-presumably with the hope that a lot of monkey business will perk up a tired Panther...