Word: perk
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Dates: during 1980-1989
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Reagan's immediate problem is to perk up his now slumbering campaign. He is still coasting on his familiar rhetoric; his aides have not supplied him with either fresh ideas or language for the coming battle. Since Campaign Manager John Sears was fired in February, no one has acquired enough clout to give the candidate firm instructions. Sears' replacement, William Casey, is gradually working into his job, but it takes a long time to win Reagan's confidence. This week state and regional coordinators are meeting with Casey in Los Angeles to try to get organized...
...newest power perk is to do away with an old status symbol, the Mussolini-size desk. Now the office at the top should not even look like an office but resemble a living room, complete with coffee tables, comfortable sofas and original art on the walls. Brandon Stoddard, president of ABC Motion Pictures, works behind a big marble table, while Designer Calvin Klein works in the modern mode of couches and comfort. Explains Office Designer Charles Winecoff: "Executives are getting away from the idea of a big, formal desk because most of their business really is conversation." For many businessmen...