Word: perk
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...dawn to compete with the News for early morning readers. But unlike Tonight, which is substantially different in hard news content from the morning edition, the Post remains virtually the same all day long, although the editors may change headlines as many as six times throughout the day to perk up sales. And Tonight is only part of a $20 million investment that the News and its parent, Chicago's Tribune Co., are making in what News Publisher Robert Hunt calls "the most ambitious editorial-improvement plan in our 61-year history...
Even so, the Carter Administration's priority, four months before the election, is now to slow the steep decline rather than to fight inflation. The Federal Reserve last week announced the end of the short-lived credit restraints imposed in March. The President plainly wants the public to perk up spending...
Reagan's immediate problem is to perk up his now slumbering campaign. He is still coasting on his familiar rhetoric; his aides have not supplied him with either fresh ideas or language for the coming battle. Since Campaign Manager John Sears was fired in February, no one has acquired enough clout to give the candidate firm instructions. Sears' replacement, William Casey, is gradually working into his job, but it takes a long time to win Reagan's confidence. This week state and regional coordinators are meeting with Casey in Los Angeles to try to get organized...
...newest power perk is to do away with an old status symbol, the Mussolini-size desk. Now the office at the top should not even look like an office but resemble a living room, complete with coffee tables, comfortable sofas and original art on the walls. Brandon Stoddard, president of ABC Motion Pictures, works behind a big marble table, while Designer Calvin Klein works in the modern mode of couches and comfort. Explains Office Designer Charles Winecoff: "Executives are getting away from the idea of a big, formal desk because most of their business really is conversation." For many businessmen...
...poised between two perils: even more inflation and deeper recession. Fresh harbingers of both of these threats appeared last week. The unemployment rate, which had dipped unexpectedly to 5.8% in September, returned to 6% last month-a sign of a softening economy. But other figures showed business continuing to perk along despite attempts to dampen inflation by curbing growth. Prices charged by wholesalers rose another 1% in October, while the index of "leading" indicators, which is supposed to foreshadow future economic trends, rose by a strong 0.8% in September. The net effect: the mild downturn that both the Administration...