Word: perk
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...sales were off as much as 80% from last year and still showed few signs of recovering. To perk them up, Crosley, Motorola and Sentinel last week cut prices from $20 to $80 on their 1952 models, and even RCA and Admiral, which had held out against price cuts in the past, planned to go along. Other metal users found sales just as slow: with the deadline already past for filing CMP applications for fourth-quarter metals, the government had got requests from less than half of the eligible producers; the rest apparently still had enough to carry them through...
...retailers, with business 20% below last year and inventories still top-heavy, were slashing prices in the biggest midsummer sales in years. Even the new relaxed credit terms (a cut in down payments, longer time to pay) failed to bring the expected perk-up in sales. In many lines, the consumer was momentarily king and could still drive bargains-well below list prices-for refrigerators, washing machines, TV sets and even some makes of new cars. For the ninth consecutive week, the Government's index of wholesale prices had dropped, mainly because of shakeouts in commodities. Wool had skidded...
...whole was situation summed up by a driver on Garden street, who advised Radcliffe to send a fashion stylist to the dormitories. "Someone should tell the girls to perk up a little in their daytime dress," he added. "What they need is to concentrate more on their appearance and less on intellectuality...
Open for the Best. President Baker's streamlining did not stop there. To perk up his faculty, he sent some of his professors off for a year of extra study at Harvard. ("What's he trying to do," some Ohioans wondered, "make this a Harvard on the Hocking?") He hired others from such universities as Columbia and Chicago. He searched like a talent scout for the best men he could find to fill the vacancies in the colleges of fine arts, applied science, education and commerce. He left no doubt of his plans: "We are building a quality...
After hours of secret debate, they thought they had found just the man. He was Daniel I. J. Thornton, a colorful and energetic cattle raiser and state senator with some of the looks of Bing Crosby and some of his showman's flair. The choice was enough to perk up the despondent Republicans. It seemed at least to even the delicate balance between conservative Gene Millikin, the Senate's firm right bower to Ohio's Bob Taft, and Fair Dealing Congressman John Carroll, the Democrats' choice to unseat...