Word: perkinses
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Dates: during 2000-2009
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"With the term 'binge drinking,' factors such as weight and time consumed are not taken into consideration," says H. Wesley Perkins, a researcher at Hobart University. "If we simply use the five/four measure, we find that a large percentage of people who fall into that category aren't a problem...
"We spend so much time telling students about the 25 or 30 percent who are heavy drinkers, but we never tell them that two-thirds of the student population is not engaged in such behavior," Perkins says. "Binge drinking is partially a self-fulfilling prophecy. Students end up drinking at...
Perkins cites his own Hobart College, in addition to the University of Arizona, the University of Missouri and the University of Virginia (UVA), among others, as campuses where social norms strategies have been successful.
"Each of these colleges started with different drinking rates and witnessed double-digit reduction rates after just a few years," Perkins says. "National drinking patterns have flatlined, but our program has seen substantial drops in high-risk drinking rates."
"Typically, rural schools have higher-risk drinking than urban schools," Perkins says. "There's a broader diversity of things to do, a bigger diversity of age ranges in urban areas."