Word: perkinses
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Perkins, a self-proclaimed pioneer in social norms research, says that his study—which surveyed 76,000 students from 130 schools—was five times the size of any previously-attempted study of its kind.
Since the 1980s, social norms programs have been growing increasingly popular among colleges, high schools, and intercollegiate athletics. Perkins is one of the self-proclaimed “original researchers” of social norms. In both 1999 and 2005, his program was chosen by the U.S. Department of Education...
Perkins is quick and eager to defend his work, however, questioning Wechsler’s methods of data collection and denying his findings. One of the biggest problems with Wechsler’s study, says Perkins, was that it determined whether a school used social norms by posing it as...
In 2003, Perkins published a statement entitled “Harvard Study of Social Norms Deserves ‘F’ Grade for Flawed Research Design,” writing that, “When you have the Harvard name and a large grant for publicity, you can use...
FM tried to contact Wechsler for an interview, but the professor responded only with a terse e-mail message: “My study speaks for itself.” Perkins was skeptical about Wechsler’s reticence. “That response that you got is not the...