Word: perks
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Dates: during 1960-1969
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Like any good daughter, Mary Olivia Gushing rushed to her father's side when she heard he was ill-even though it meant flying to his safari camp in Kenya. That was last November, and not only did she perk up Daddy-Newport Socialite Howard G. Gushing-she very much cheered Writer-Photographer Peter Hill Beard, Yaleman ('61), great-grandson of Railroad Baron James J. Hill, wildlife conservationist and author (The End of the Game), The stalking went well, and last week word came that the lissome, darkly beautiful "Minnie," 24, and Beard, 29, will be married...
Cruising on Land. Thus equipped, the new breed of pioneers can gather around the old late show on TV, sleep beneath their toasty-warm electric blankets, and wake up to shave with plug-in razors while the coffee makers perk merrily away. If the old object of camping as a spartan way of getting back to nature has thereby been lost, it is beside the point...
...inaugural jet flight for the little airline, which is just beginning to make a bid for one of the world's most lucrative routes-from Taipei up to Osaka, Tokyo and back, then a Taipei-Hong Kong round trip. By last week, business had begun to perk up, and China Air kicked off a sales campaign in the Far East...
...clients of Olgivy & Mather, the Madison Avenue advertising agency which is perhaps best known as the originator of "soft sell" advertising. This is the firm that made Hathaway shirts a brand name (remember the man with the eyepatch?), put Commander Whitehead's Schweppes in gin, made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe bet that every person in the country...
...including a 150-m.p.h. supertrain between New York and Washington on which test runs begin next year, will eventually lure many intercity travelers from cars (now used by 90%) and planes (5%). Meantime, many lines are concentrating on special trains, spruced-up equipment, new services and engaging advertising to perk up their passenger business. There is some evidence that they are succeeding: last year, for the first time since 1944, the railroads carried more passengers than the year before...