Word: perks
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...more than 100 specialized newsletters, the message signals to a dedicated legion of supermarket shoppers that essentially the advertiser wants to trade 20 refund forms. While couponing and refunding are hardly new-one of the first cents-off offers was devised in the 1890s by C.W. Post to perk up sales of Postum-they have accelerated in recent years at what might be called a rapid clip. With inflation grabbing from household budgets, those cents-off coupons and money-back refund offers have become more than an appealing way of stretching the food dollar: to many they...
...Sheppards sides and made an album released this summer. While the record has not made the charts, it has delighted Sheppards buffs and ensured the group a rightful niche in rock history. The tunes are mostly sweet, short love songs delivered in two basic styles: what Singer O.C. ("Perk") Perkins calls "that good old gospel harmony"; and a harder, more sinewy sound that took gospel harmonies and made them sweat and work for a living, in the manner of Wilson Pickett. The Sheppards made these disparate approaches into their own distinctive style...
Bunky Sheppard works for 20th Century-Fox Records in Los Angeles now. He is a vice president, a successful promo man. Of the six Sheppards, James Allen is dead, and another, Eskridge, has disappeared. Perk Perkins still sings occasionally. He works nights at a Chicago plating company, picks up extra money as a freelance deejay at parties. He likes to reminisce about the days when 5,000 kids in a Michigan City armory charged the stage when they heard Island of Love. Sometimes he plays the Sheppards album. His wife, his children, or his grandchildren will stop and listen...
This is also the city that brought us Mayor Ralph Perk, who in late 1975, while using a blowtorch to snip a metal ribbon at the opening of a local steel mill, accidentally slipped and torched all the hair off his scalp...
...Congressman from Illinois knows all too well the fix he is in. "We are getting into a critical phase of the campaign," he says. He tried his best to perk up his showing by performing the tasks that party candidates accomplish at conventions: choosing a running mate and issuing a platform. His vice presidential selection, Democrat Patrick J. Lucey, former Governor of Wisconsin (see box), is hardly likely to give Anderson a major boost. Lucey is a skilled campaign planner and organizer, and has close ties to labor leaders, who have been very suspicious of Ander son. Still, Lucey...