Word: perks
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...volunteered to distribute copies. The school objected, and Ebright began selling the free copies of BAD, three weeks before the newspaper itself went "pay." At this point Lewis got a call from the student head of the Board of Publications--"I wouldn't come and talk, which served to perk up their interest--offering BAD permission to distribute free it they would pay a $200 franchise fee. Lewis laughed; two weeks later, on Nov. 1, the B-School gave...
Tall Bystanders. Monroe, a spectacular player, provides just the right amount of razzmatazz to perk up the team-and the box office. So far, home attendance is up 38,000 over last season. Though tiny (6 ft. 3½ in.) for the N.B.A., Monroe is a jitterbug on the court, feinting four ways as he goes a fifth-and his defender heads off in a sixth direction. Explains Monroe: "The thing is, I don't know what I'm going to do with the ball, and if I don't know, I'm quite sure...
...ever. He even seems bent upon scripting the Chicago convention as a testimonial to the Johnson years. Humphrey last week persuaded former Postmaster General Larry O'Brien, an old adviser to Jack and Bob Kennedy, to become his campaign manager. O'Brien will first try to perk up the Vice President's flagging campaign, then attempt to influence convention arrangements-particularly those of the platform committee-to make Humphrey appear a strong candidate in his own right. His working assumption will be that Humphrey's most dangerous opponent is not McCarthy or a Republican...
...final stages of negotiation." A broadly based (heating equipment, industrial machinery and sewing machines) manufacturer with sales of $700 million a year, White has already purchased two appliance makers in the past year, is obviously confident that its experience in the industry will enable it to perk up Kelvinator, an operation that has made little, if any, money in recent years...
Finances or Forks. Sometimes plucking recruits straight from high school, Gordy's International Talent Management Inc. puts new Motown performers through a show-biz finishing course for up to six months, teaching them how to dress, carry themselves, perk up their acts with a little choreography, and handle finances or even forks. Motown performers have many of their numbers custom-tooled by Gordy's own staff of songwriters and producers, led by the gifted team of Brian and Eddie Holland and Lament Dozier (Stop in the Name of Love, Baby Love). Where many recording companies market disks...