Word: perks
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...eyes. Rickey had broken baseball's color line with the importation of hard-hitting Jackie Robinson, and, as it happened, Robinson was a better second baseman than Eddie Stanky. The Boston Braves jumped ($100,-ooo worth) at the chance to get Stanky, hoping that his "intangibles" would perk up a team perennially in the shadow of the glamorous Red Sox. Before leaving Brooklyn, Eddie broke with his good friend Durocher, who had taken Rickey's side against Stanky in a salary dispute. Durocher," Stanky cried, "knifed me in the back...
...interest began to perk up under Veeck's Barnum & Bailey tactics, not because the Browns were going anywhere in the pennant race (they finished last, 46 games behind the Yankees), but because the fans wanted to see what Veeck would do next. Cardinal Owner Fred Saigh (rhymes with high), whose club has drawn over a million fans every year of the five Saigh has owned it, countered by placing ads in the St. Louis papers extolling the Cardinals as "a dignified St. Louis institution." The struggle for fans...
While Taft and Eisenhower dueled on the front pages for headlines and votes, the third man bustled quietly around the country. Tennessee's Democratic Senator Estes Kefauver, coonskin cap a-perk on his head, pretty wife smiling at his side, was convincing thousands at the fork of the crick that he was THE Democratic candidate for the presidency. In the five weeks since carrying the New Hampshire primary, he had proved himself a truly magnificent handshaker, fried chicken eater, baby admirer, Kiwanis hypnotizer and a past master of the big platitude...
...suggests that he l) drop the word "Mutiny" from the title, 2) clean up the Caine so it will seem to be a better ship, 3) raise the I.Q. of the enlisted men, and clean them up a little too, 4) go easy on Queeg's cowardice, 5) perk up the Caine wardroom so the officers will appear to be "ordinary, well-trained, neat, efficient people rather than a scurvy lot of misfits," 6) tone down one character's references to the "morons' who run the Navy, 7) present one episode, in which Queeg all but turns...
That was only part of his job, as he saw it. He also rushed around in the Christmas crush, getting exactly the right kind of wine glasses; he set his famed actress wife Lynn Fontanne to sewing lace hankies for "my girls," later, sent her backstage to perk up one discouraged singer with a little flattery. He huddled for hours with Designer Rolf Gerard on how to frame chamber-sized Così in the yawning spaces of the Met's big stage. Gerard's solution: a chamber-sized stage contrived by drapes and latticed arches, brilliantly simple sets...