Word: perks
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...even gate receipts would suffer under such an arrangement. In fact, they might even perk up with a recognized championship at stake. Second and third place battles, and even games to stay out of the cellar would add to the spectator appeal of a routine Harvard-Columbia clash...
...Friday, having outlasted the scholars, Pennsylvania alumni and students began to perk up. Strolling in Spruce Street in the sultry sunshine, they snickered at the university's ubiquitous silk-hatted trustees, snapped up Willkie buttons from Willkiettes who handed them out in front of Houston Hall, Bicentennial headquarters. Soon a university publicity man hustled out, shooed the Willkiettes away. Conscious of his duties as a host, earnest President Gates meant to permit no discourtesy to the guest of the day: the President of the U. S. He had made short work of a testy complaint by old Mining Magnate...
...Like It, A Midsummer Night's Dream, The Comedy of Errors, The Taming of the Shrew-have been shrunk to a quarter their usual size, ironed without starch. Punched into shape as unceremoniously as a vaudeville act, Shakespeare's one-acters-runoff seven times a day-perk...
...mezzanine galleries of Rockefeller Center's International Building last week, curiously tucked away in a maze of advertising exhibits of home furnishings, a little gallery of architectural photographs made browsers perk up. To most features of the Home Beautiful, exemplified in the exhibit by a tasteless miscellany stuffed in fake "modern" interiors, these pictures gave the lie direct. They showed the actual and honestly beautiful buildings of an extraordinary architect, Antonin Raymond of Japan...
...ablest phrasemaker writing for the U. S. press, General Hugh Johnson last week had fun playing with the President's nicknaming whimsey. The President calls his Secretary of the Treasury "Henry the Morgue." Columnist Johnson toyed with "Harry the Hop," "Fanny the Perk," "Danny the Rope," "Leo the Hen," "Harold the Ick," "Alben the Bark"-then gave up and said: "Try this new White House game on your acquaintances, mah frens...