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...coming months. It will also try to monetize some previously ad-free products like Google Finance and News. Such efforts may help it weather the economic storm without resorting to layoffs, even if it doesn't bring its stock price any closer to the November 2007 high of $732 per share. (It closed on Wednesday at $279.) And it's still got some $14 billion in cash reserves. So for now, at least, the free lunches are still...

Author: /time Magazine | Title: Even Google Gets Frugal in the Recession | 12/4/2008 | See Source »

...Gist: The Federal Reserve's latest survey of regional economic activity - more commonly known as the "Beige Book" - offers a collection of anecdotes from market experts, economists, "key business contacts" and reports from Bank and Branch directors all over the country. Published eight times per year, the latest Beige Book will be used in the upcoming Dec. 16 monetary-policy meeting, when the Fed will determine whether to cut interest rates...

Author: /time Magazine | Title: The Fed's Bleak Biz Report | 12/4/2008 | See Source »

...outdoor and winter apparel in November, while the only retailer to report an increase in sales in the Fourth District, which includes Ohio and Kentucky, was a national discount chain. A domestic car dealer in West Virginia told the Fed his average sales have gone from 250 cars per month to just six in November...

Author: /time Magazine | Title: The Fed's Bleak Biz Report | 12/4/2008 | See Source »

...vehicle sales hit 16 million, but about 2 million of those were driven by the combination of easy credit and discount pricing. In a normal economy, the true size of the business may be closer to 15 million units. The Detroit Three simply have to generate more revenue per car and, not incidentally, a profit. Right now, the revenue gap per car is $4,000 vs. Toyota...

Author: /time Magazine | Title: Is This Detroit's Last Winter? | 12/4/2008 | See Source »

...would not have to come back for more money soon was met with great skepticism from both the lawmakers and an economist testifying side by side with the CEOs, Mark Zandi of Moody's Economy.com. Given declining vehicle sales and market share and the amount of profit they make per car - about $4,000 less than Toyota, for example - Zandi said he expects the Big Three would survive only until fall 2009 before they would be forced to return to Washington to beg for more money. "I'm skeptical, doubtful that it's going to end in $34 billion...

Author: /time Magazine | Title: Big Three Bailout Hits Some Speed Bumps in Washington | 12/4/2008 | See Source »

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