Word: perlstein
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Dates: during 1950-1959
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...PERLSTEIN...
...Governor Vernon Thomson bung the golden 100 millionth barrel of beer. "We had to delay production two months to make sure the golden barrel did not get away from us," cracked a Pabst man. At lunch the party blinked at the deadpan declaration of Pabst President Harris Perlstein: "This golden barrel is the golden symbol of peace we can all cherish -beer has always been the beverage of peace...
When Fred Pabst retired in 1954, leaving the company without a Pabst as an officer for the first time in 90 years, the Pabst family increased pressure on Perlstein to bring in a new man to run the company. Perlstein brought in as president Marshall S. Lachner, a vice president of Colgate-Palmolive Co., kept the chairmanship for himself. But Lachner failed to halt Pabst's sliding sales, and in 1956, for the first time in its history, the company showed a loss. Last fall Perlstein got Lachner's resignation, took over as president as well as chairman...
Pepsi Merger? After his victory, Perlstein announced that he will take up again a major project interrupted by the proxy fight: merger talks with the Pepsi-Cola Co. Perlstein started the merger talks while the proxy fight was brewing, but Pepsi President Alfred Steele broke off the talks when he saw that the fight was inevitable. Steele, who took over Pepsi when it was floundering and sent sales and profits soaring, apparently felt he could do the same for Pabst; Pabst also stood to gain by Pepsi's crack management and salesmanship...
...Pepsi merger does not work out, Perlstein is thinking of consolidation with some other company. "This is the type of move.'' he says, "that would be quickly beneficial." And even Winner Harris Perlstein recognizes that Pabst needs something beneficial in a hurry...