Word: perma
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Dates: during 1960-1969
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Washable robe, in assorted plaids. Striped button-down perma-press Oxford shirt. Imported Alan Paine Shetland sweater. All items available in boys' and young men's sizes...
Nobody else has put together an empire quite like it. Through subsidiary Kingsberry Homes, Boise Cascade foresees selling 5,000 prefabricated houses this year. In joint ventures with Los Angeles Builder R. A. Watt and Perma-Bilt Enterprises, a San Francisco area housebuilder, another 2,500 dwellings will go up. And Divco-Wayne Corp., which last month agreed to merge with Boise Cascade, does a $100 million-a-year business as one of the world's foremost makers of mobile homes and travel trailers. "We've been trying to get from timber-our starting point-down...
...Drama. Coming as it does from the No. 1 man in British television, that succinct comment largely explains why it is that BBC is so consistently sprightly and compelling. No American TV executive would think such a dread thing, let alone say it. Where U.S. television programming is mostly perma-pressed, sanitized and deodorized, BBC says what it thinks, encourages controversy, and, as Sir Hugh says, does not in the least mind getting people's goats...
...Undress a chic woman," says Perma Lift bras, undressing one partially for most of a page, "and what do you see?" Chrysler equates its cars with amorous success. And Howard clothes boasts that it makes clothes "for men who make love" and "men who make babies...
...elixir called Rosebud Salve to neighboring farmers. In the 35 years since, Dumas Milner has never stopped selling, and last week he did his biggest buying and selling yet. Breaking off the biggest single chunk of his $60 million Southern empire, Milner swapped his thriving household-products business (Perma Starch, Mystic Foam Cleaner, Pine-Sol) with American Cyanamid for $11 million in Cyanamid stock. At the same time, he sold off a parcel of Southern hotels and motels for $10 million in cash...