Word: perma
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...Drama. Coming as it does from the No. 1 man in British television, that succinct comment largely explains why it is that BBC is so consistently sprightly and compelling. No American TV executive would think such a dread thing, let alone say it. Where U.S. television programming is mostly perma-pressed, sanitized and deodorized, BBC says what it thinks, encourages controversy, and, as Sir Hugh says, does not in the least mind getting people's goats...
...Undress a chic woman," says Perma Lift bras, undressing one partially for most of a page, "and what do you see?" Chrysler equates its cars with amorous success. And Howard clothes boasts that it makes clothes "for men who make love" and "men who make babies...
...elixir called Rosebud Salve to neighboring farmers. In the 35 years since, Dumas Milner has never stopped selling, and last week he did his biggest buying and selling yet. Breaking off the biggest single chunk of his $60 million Southern empire, Milner swapped his thriving household-products business (Perma Starch, Mystic Foam Cleaner, Pine-Sol) with American Cyanamid for $11 million in Cyanamid stock. At the same time, he sold off a parcel of Southern hotels and motels for $10 million in cash...
...Perma-Shave. In Columbus, an Ohio penitentiary barber broke regulations by allowing New Prisoner Tom Campbell to keep his mustache-a black, neatly sketched tattoo...
...excitable Rev. Thurston N. Davis, S.J. produce a U.S. family where the wife invites her husband to "make yourself comfortable, dear, in your slipper-gripper Mistletoes," or tells the children, "jump into your perma-sized skijamas, kids, while I make you some Dagwitches with diced cream and superfection strawberries?" Can he find a poor speller among those same children, who, doing his homework, writes "kar-pokits" or "kon-veen-yunt?" If so, the cross-pollenating Madison Avenue ad men would turn handsprings...