Word: permanence
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Dates: during 2000-2009
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...Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules By Stacy Perman Collins Business; 345 pages...
...Burger to pop-culture stardom. The California-based chain, which owns 232 restaurants in the Western U.S., causes "burger jams" every time it opens a new location. Famous habitués, from Tom Cruise to Julia Child, have given the fare impassioned (unpaid) endorsements. In short, says Perman (a former TIME writer), "it is the envy of the industry and the darling of investment bankers, who routinely put In-N-Out on their IPO wish list...
...Perman's reporting is considerable, with 34 pages of footnotes to prove this is no quick-serve history--maybe to a fault. And her lively writing style occasionally leads to too much relish: "In-N-Out's fan-customers can usually remember the first time they ate at an In-N-Out much in the same way that most people can remember their first kiss." Well, maybe...