Word: pernod
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...five years, giants like Brown-Forman and Seagram (Tequila Don Julio) and powerhouses Diageo (Cuervo's distributor) and Allied Domecq (Sauza's) have bought tequila distilleries in Mexico or gone into partnerships there in order to create new products. Tequila's cachet has also attracted such smaller spiritmakers as Pernod Ricard, which bought Mexico's boutique Tequila Viuda de Romero in January...
...growing number of European companies, including Club Med, Harrods, Aston Martin, Pernod-Ricard and Land Rover, have taken up the licensing game and are signing agreements at a furious pace. European companies are beginning to grasp that if they don't act quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing...
...caldo verde, a delicate blend of kale, potatoes and sausage. One chapter is devoted to vegetable potages, including the soupe au pistou of southern France, Italian garbanzo and pasta soup, and gazpacho. Fish soups include a spicy Peruvian chowder, Italian zuppa di pesce, and a Mediterranean concoction flavored with Pernod, as well as an elegant oyster stew and a striped-bass offering from Manhattan...
...Cutler does imaginatively. Indeed, the supporting dishes she suggests are often as tempting as the main event. They include cauliflower with shrimp sauce, pear gratin, mushroom flan, mango sherbet, gratineed blueberries, chocolate omelet, hot banana puffs and icy oranges with hot orange-ginger sauce. One menu, featuring shrimp with Pernod, a grand veal and ham pâté en croute, and honeydew balls in strawberry sauce, would make a fine if unorthodox dinner for Thanksgiving or Christmas...
Like most American publications. The Crimson depends for a large part of our revenue on paid advertising. Some of our staff might find fault with many of the ads we regularly run--the buxom Nordic woman peddling her favorite beer, or the "Voulez-vouz Pernod with me?" ad. But we run these ads, with the recognition, however unhappy, that without them we might not be able to continue publishing...