Word: pernods
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...there so few distilleries trying to reinvent the drink? From my own personal observation, it's that the larger companies, the Pernod-Ricards of the world, are slow to react because they have a safe base. They make a lot of money, so why challenge that? The other aspect is that whiskey, as a whole, is seen as a very traditional drink. So if you do something innovative you're going against the grain, if you pardon the pun. (See reviews of 50 American wines...
...some French colonists, Indochina was an idyll of sun-dappled verandas, silent servants and long glasses of Pernod in the afternoon. For others, like the family of novelist and filmmaker Marguerite Duras, it was an exhausting ordeal. Their story, as told in Duras' semi-autobiographical novel Un Barrage Contre le Pacifique (1950), is the subject of Cambodian director Rithy Panh's most recent work, The Sea Wall...
...different country, I don't drink Budweiser anymore. I'll go back to Wild Turkey.' JORDAN MOORE, 21-year-old resident of St. Louis, Mo., on the $52 billion sale of iconic American brewery Anheuser-Busch to InBev NV of Belgium. Wild Turkey is owned by French company Pernod Ricard...
...Pernod Ricard's task now is to goose Absolut sales. The vodka has come a long way since production began in 1879 in the southern Swedish town of Ahus. It remained a local brand for a century until 1979, when Russia invaded Afghanistan. Many countries shunned Russian products, including vodka. Absolut saw its chance to go international, and helped by what has become a memorable advertising campaign, it has never looked back...
...acquisition of V&S brings Pernod Ricard closer than ever to its goal of catching Diageo. The combined company will have global sales of 91 million cases, compared with Diageo's 93 million. Absolut alone will propel Pernod Ricard from fourth place to second in the North American market, with a 14% market share, compared with Diageo's 26%. Can the former pastis family business become the global drinks leader? The banks that financed the deal in a difficult market show that for some, at least, the answer to that question is Absolut...