Word: pernods
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...been kind to the descendants of Henri-Louis Pernod, that Frenchman who in 1797 gave to the world the aperitif known as absinthe. Henri-Louis used the formula of a Dr. Ordinaire, who was celebrated up & down the Alps for cures effected with mountain herbs. One of these herbs was wormwood, an excellent stomachic, which by the time of World War I had also acquired a reputation as an aphrodisiac, thereby helping to enrich the firm of Pernod Fils, leading manufacturer of absinthe. In 1914 the publisher of a small Paris newspaper started a campaign to prohibit absinthe, based...
After the war another member of the Pernod dynasty, Jules, whose firm was called Pernod Pere et Fils, concocted an aperitif that tasted much like absinthe but was less bitter, contained no wormwood. This he called Pernod Anise. In 1920 a M. André Hémard produced a something that could scarcely be distinguished from Pernod Anise and called it L'Amourette. Frenchmen took to it delightedly. By 1928 the original firm of Pernod Fils was back in the business, and all three makers of wormwoodless absinthe were united in the Société des Etablissements Pernod...
...second year of the War found France worrying more than usual about her declining birth rate. ... A blackmailing publisher of a small Paris paper hit upon a plan to shake down the firm of Pernod Fils, large absinthe manufacturers, by threatening to campaign for the prohibition of absinthe. His plan of attack took advantage of the following popular beliefs...
...Pernod Fils refused to pay the blackmail demands and the said publisher commenced his campaign in print. Due to War hysteria and the general desire to do anything to win the War, to say nothing of the Frenchman's morbid fear of such a terrible catastrophe as mass-impotence (some Frenchmen won't smoke American cigarets because they believe them to contain saltpetre), the movement caught the popular fancy and was militantly endorsed by the rest of the Paris papers. At this point Pernod Fils is supposed to have paid off the publisher, whereupon he retracted as best he could...
...Chamber was not in session last week, but French Deputies meeting on the boulevards over long amber goblets of Pernod asked each other who was ce petit bonhomme Tourenq who was raising such a riot in the Ministry of Finance. Dust from the Oustric scandal (TIME, Dec. 29, 1930) was still in the air. What, if anything, did small Tourenq know...