Word: perotist
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Cresci's dilemma suggests a trend, by the 1700s type designers were spending most of their efforts on refining roman letterforms and adapting them to new papers, inks and presses. A Perotist critique of the period would identify a small group of type designers--a power elite --who created a letter-form gridlock. some change occurred in the late 19th and early 20th centuries. Newspapers demanded coarse new faces suitable for use in poor printing conditions, Mergenthaler "Corons" resulted from such demands. And while new type-faces once took years to develop, photographic type equipment made reasonable some corporation requests...
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