Word: perots
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...face of it, seems both simple and extravagant: spend more than $60 million on two autumn months of straightforward, just-the-facts-ma'am television advertising. Perot has always wondered why American campaigns can't be as short (and sweet) as European ones. Now he will get his chance to see if they...
Even within the Reform Party, excitement seems to be at a minimum. For the party's nomination referendum, a total of 880,298 ballots were received by signers of Reform Party petitions. Only 4.9% of them responded, with Perot garnering two-thirds of their votes and Lamm getting 28%. In the arcane process Perot has designed, anyone getting more than 10% of the votes was deemed eligible to contest the party's nomination for President. Round 2, in which voters will be able to cast mail, phone or E-mail ballots for one of the two candidates, has already begun...
...Perot organization is mainly a one-man band. Perot's cabinet isn't big enough to fill a kitchen. Russell Verney is the all-around organizer, spinmeister, and aide-de-camp. A former air-traffic controller who ran for Congress as a Democrat in New Hampshire, he has brought some order to the Perot operation where others have failed. Clay Mulford, Perot's son-in-law, a big-time corporate lawyer, is the resident expert on arcane election and finance issues. Perot has a part-time pollster in Gordon Black, who provides memos on message and tactics but typically gets...
...Perot '96 will be pretty much the same model as Perot '92, with roughly the same sticker price. You won't see much flesh pressing; Perot doesn't care for it. His strategy will be to focus on television set-pieces--infomercials long on info, short on entertainment. The star, as before, will be the plainspeaking, chart-wielding, sound-bite-spouting candidate himself telling America what's what. Also, don't expect many press conferences. Perot regards the press as his true rival. When he has something to say and wants to do it for free, he will saddle...
...Perot was far better at diagnosing problems than recommending prescriptions. This time one of his principal targets--the federal deficit--is no longer an issue he owns. While it's true that 78% of voters describe the deficit as "extremely or very important," they are likely to hear their own President touting the fact that, thanks to him, the deficit is now at its lowest point since the 1970s...