Word: perrier
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Dates: during 1980-1989
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FOOTNOTE: OUR GUEST JOURNALISTS: Dwayne Andreas, Archer Daniels Midland; J. Robert Ave, Lorillard; C.M. Bishop Jr., Pendleton Woolen Mills; Howard Cooley, Jockey International; Ronald Davis, Perrier; *J.F.A. de Soet, KLM; Patrick Foley, DHL Corp.; R. Michael Franz, Murata Business Systems; Ernest Gallo, Gallo Winery; James Harvey, Transamerica; Kim Duk-Choong, Daewoo Group; Philip *Knight, Nike; Gunter Kramer, BMW; George Lawrence, American Gas Assn.; Richard Maher, Christian Brothers Winery; Henri Michel, Aerospatiale; Mechlin Moore, Insurance Information Insti*tute; Hideo Nakao, NEC Electronics; Steven Ross, Warner Communications; Anton Rupert, Rembrandt Group; Robert Sinclair, Saab; Preston Robert Tisch, Loews; Graham Whitehead, Jaguar...
Smoking anything without inhaling. Cooking with pine nuts. Drinking espresso, even though it tastes awful. Drinking San Pelligrino water instead of Perrier, or Perrier instead of club soda. Joining an unworthy cause. Talking about Decon-structionism or unloading your artistic/thesis anxiety on any available listener. Calling yourself an artist. Going to Harvard...
...favored, Whitmanesque sobriquet makes even more sense as an evocation of a McFerrin performance. He appears onstage alone, his only instrument a mike, his only prop a bottle of Perrier, and the song will take him over, take him away. He sings lyrics, he sings rhythms, he sings sounds. "Singing without words is easier," he says. "Consonants get in the way. It's hard to sing as fluidly with lyrics." He will slap his thumb against his chest to make a bass tone as his hand becomes the snare drum. The mike, rubbed against his close- cut beard...
...Since then, the traditional locker-room atmosphere on the bus has softened. Says Washington correspondent Alessandra Stanley: "Many of us 'girls' have sat in the back and listened to men compare notes on diets, aerobic exercise routines and their infants' teething problems, and watched them indignantly demand yogurt and Perrier from stewardesses vainly trying to push Bloody Marys and peanuts...
...many clients, smaller agencies like San Francisco's Hal Riney & Partners ($200 million) are an excellent fit. Three years ago, the firm won an $800,000 advertising account for Calistoga, a Northern California bottled- water brand owned by Perrier. Riney's nostalgic soft-sell campaign, which now features a freckle-faced boy from 1920s-era California, helped boost sales 100% in three years. It also landed Riney the national account for Perrier in 1986, which is currently worth $20 million. The most impressive sign that small agencies have come into their own may be Riney's capture last...