Word: perrier
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...During Senate hearings in which he proposed a new regulatory group to clamp down on tobacco, Massachusetts Democrat Edward Kennedy pointed out that % cigarettes have almost 2,000 times as much benzene, among other toxins, as the Perrier water recently recalled for contamination...
Last week Perrier announced that it was recalling its product worldwide, having already reclaimed 72 million bottles from stores and restaurants in North America. Reason: traces of benzene, a known carcinogen, had been found in the water, first in the U.S., then at the very plant where the water is bottled in Vergeze, France. Yuppies shuddered, bartenders flinched, lime futures tumbled and normally well-hydrated joggers faced desiccation rather than switch to Schweppes. To the true believers, those who used it to spray their camellias or rinse their lingerie or boil fusilli or water their Scotch, there could...
...Paris-based Source Perrier, which did $119 million in U.S. sales in 1988, protecting the sanctity of its product is crucial. How, after all, does % a company persuade a population that the presence of a few bubbles transforms the most common substance on earth into a fashion statement? With its reverent ads and fitness-cult following, Perrier won a unique niche in the psyche and vocabulary of the '80s. "People ask for Perrier when they want mineral water," says Dan Rose, a bartender at an uptown Manhattan restaurant, "the same way they ask for Kleenex when they want a tissue...
Then one day last month, county water testers in North Carolina, who use Perrier's purity in their labs to gauge local water quality, found that the French product was contaminated with excessive levels of benzene, a solvent used, among other things, to make Styrofoam. The Food and Drug Administration ordered random tests and found similar benzene levels in 13 bottles. FDA officials noted that there was not much danger. Drinking two small bottles of contaminated Perrier a day, they estimated, would increase one's lifetime risk of cancer by only one in a million...
...health nuts go on the wagon as Perrier pulls its product from shelves worldwide after a benzene scare. If the source is impure, is anything safe...