Word: perrier
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Nestle outfought Italy's Agnelli family last week in a trans-European bidding battle over Source Perrier of France -- but the victory may get the Swiss food giant into, well, hot water. Suspecting a violation of European Community competition rules, the E.C. Mergers Task Force in Brussels has opened an investigation into the $2.7 billion takeover...
...specter of a national treasure in foreign hands haunted the French last week as Swiss food conglomerate Nestle unwrapped a hostile bid to take over Source Perrier, France's bottled-water king and a company once deemed financially invulnerable. It was no solace that Italy's Agnelli group, which is bent on diversifying beyond automaker Fiat, was competing with Nestle for the rights to sell the famous little green bottles all over the world...
...complicated maneuvering around Perrier, which now involves about a dozen European food and drink manufacturers, investment firms and banks, may be the opening gambit of a Continent-wide scramble in which European and American companies will grab for the biggest possible portions in the soon-to-be- restructured European trading community. Friends have quoted Giovanni Agnelli, elder statesman of the Turin clan, as saying, "I really won't be satisfied until I have a Nestle." As the stakes get higher in Europe's food industry, the ultimate question may become who eats whom first...
...burst of freewheeling talent. This year's grand prize went to a stylish French commercial (also aired in the U.S.) in which a lion and a tawny woman climb up opposite sides of a mountain, and at the peak the woman outroars the lion for a bottle of Perrier. Another winner was a spectacular English spot for Reebok sneakers in which a Mohawk steelworker sprints and leaps atop an Atlanta skyscraper. The ad is so scary that it was banned from British TV. Overall, Britain won the most Lions -- 20 compared with the U.S.'s 14. Australia and Spain tied...
...causes of death were family, finances and fatigue. The tasteful tombstone is set amid the soothing green of a field of Perrier bottles...