Word: perring
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Dates: during 2000-2009
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Lindsay's forecast is nowhere as dire as Chowdhry's. But both analysts are reacting to reports that the cost-per-click for Internet ads has fallen an estimated 20% this year. Google and other Internet-advertising companies make much of their money by serving up ads that match keywords that people type into search engines. The rates for those ads are determined by advertisers, who bid for top placement. But advertisers have begun lowering their bids because they aren't getting the returns (also known as conversion rates) that they expected. In late November, research firm eMarketer lowered...
...coming months. It will also try to monetize some previously ad-free products like Google Finance and News. Such efforts may help it weather the economic storm without resorting to layoffs, even if it doesn't bring its stock price any closer to the November 2007 high of $732 per share. (It closed on Wednesday at $279.) And it's still got some $14 billion in cash reserves. So for now, at least, the free lunches are still...
...Gist: The Federal Reserve's latest survey of regional economic activity - more commonly known as the "Beige Book" - offers a collection of anecdotes from market experts, economists, "key business contacts" and reports from Bank and Branch directors all over the country. Published eight times per year, the latest Beige Book will be used in the upcoming Dec. 16 monetary-policy meeting, when the Fed will determine whether to cut interest rates...
...outdoor and winter apparel in November, while the only retailer to report an increase in sales in the Fourth District, which includes Ohio and Kentucky, was a national discount chain. A domestic car dealer in West Virginia told the Fed his average sales have gone from 250 cars per month to just six in November...
...occurred that day, the answer can vary from one, in reference to the single terrorist plan, to two—as in the number of buildings destroyed,” said the psychology professor. “The cost of semantics in this case happens to be $3.5 million per destructive event, according to the insurance policy.” Alec J. Kunkel ’12, a self-professed fan of Pinker, attended the seminar with the hope of getting his copy of the professor’s book autographed. “He has an ability to take...