Word: persil
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...cheery 1950s-themed brunch in Currier House, complete with root beer floats, foot-long hot dogs, and a jukebox blasting “Johnny B. Goode” suddenly turned grim when the slideshow projecting vintage posters onto the dining hall wall flashed a questionable promo for Persil Detergent. “For Coloureds too!” the ad boasted, explaining in small print that it was actually, honestly, just talking about colored clothing...
...Another Persil ad, wisely left out of Currier’s slideshow, claims it “washes whiter—that means cleaner...
...German family dynasty marketing Europe's best-known soap powder hold its own against the U.S. giants moving in on the Common Market? Konrad Henkel, 47, head of the Henkel Group that produces Persil, believes the answer is yes, though there may yet be a little soap-opera suspense. Henkel (1961 sales: more than $250 million) has lately seen more than 10% of the German detergent market grabbed off by Colgate and Procter & Gamble, who have been spending twice as much on advertising as Germans normally do. Konrad Henkel, who shares control of his company with eleven relatives, believes...
...such circulation boosters as Poppaedius the Sailorman, an Acrostichis Duplex (double acrostic), an Aenigma Verbale (crossword puzzle), and occasionally something that looks like an ad. ("Putabat to gam suam candidam esse!" snorts one Senator about another, in apparent anticipation of the 20th Century catch line of Britain's Persil soap powder, "I thought my shirt was white...
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