Word: persona
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Dates: during 1980-1989
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...demo squad is like a team full of Rich Littles, impersonating other teams' formations and individual stars. It toils in pseudonymity, taking on the persona of a rival squad...
...performing the role of celebrity that they make themselves equally memorable for their semiprivate lives. Tennessee Williams was once described as the most famous playwright in the world; he remarked ruefully that he would rather be known as the best. In his final years Williams' talent faded, but his persona, a blend of alcoholic misbehavior, grandiose overstatement, poetic sensitivity and terminally naughty wit, raged on. To his indignation and amusement, the notoriety transcended the art. Last year brought two scandal- tinged biographies of the playwright, who died in 1983. Last week saw the arrival of a far more affectionate event...
...Mars' stacatto delivery of "please, baby, please, baby, please, baby, baby-baby, please" is mimicked all over town. Some movie mavens have dubbed Lee the new Woody Allen and it's true--he saves all the best jokes for himself. But sweet, street-smart, and boastful, Lee's assumed persona...
...Eighth Congressional District to recapture its past glory. President John F. Kennedy once held the seat and for more than three decades Thomas P. "Tip" O'Neill, Jr., Speaker of the House, has represented the district. Joe Kennedy doesn't need any fancy commercials to create a persona; he was born with...
...Kennedy himself is without substance. He is on the conservative side of Massachusetts Democrats. The Eighth race could have been a fight over the direction in which the Democratic party should now turn. Instead, Bachrach has chosen to make it a fight between a scrappy underdog and a powerful persona...