Word: personae
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Dates: during 2000-2009
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...Byrd shocked everyone by defeating Kennedy," said Larry Sabato, a political science professor at the University of Virginia. "Why? Other Democratic senators saw Kennedy as a national figure who would use the Senate post as a platform for his own ambitions, while Byrd was viewed as a Senate-based persona who would spend his time and energies making senators' lives work well. Nothing's changed. Senators want a leader who will serve their own interests first...
...When Tyra judges the ladies standing before her, she is looking for great photos, confidence and charisma that will come across in CoverGirl commercials, and a model persona. The girls who are the strongest in one area inevitably seem to get kicked off before the finale if they are lacking in others. Lauren, for example, was dismissed after floundering in a commercial—a surprise exit that sent the most photogenic girl (and perhaps the only true potential editorial model) home...
...little to please President Bush in the liberal muddle of “Rising Down,” there’s also not much to amuse hop-hop fans. Black Thought still doesn’t understand how to craft a narrative or an engaging rap persona, and the band sounds like it’s tired of compensating for his weaknesses. White people—or at least the white people constructed by the blogosphere—will dig the dime-store ghetto voyeurism that Black Thought peddles on “Rising Down...
Clinton and McCain agree: Obama's remarks at a San Francisco fund raiser about "bitter" Americans who "cling" to their guns and Bibles have carved new vulnerabilities into his once hard-to-target persona. His reticent manner and trail of supercilious comments have convinced Clinton that her Democratic rival can't win a general election and have inspired 1,001 potential Republican campaign commercials...
...work in progress. HBS is obsessed with 'transforming' its students, so the persona you should present in your application is someone who is both focused and accomplished, yet open to change. You don't need to be overly interested in business per se; rather, you need to be interested in the intersection of your personal passion, signature issue, or academic interest with the potential social impact. Thus, if you have a passion for biology, you would do better presenting yourself as someone interested in how biology can cure disease among groups a, b, or c, rather than someone obsessed with...