Word: personal
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Dates: during 1960-1969
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...twelve years since Graham last crusaded in New York, he has become more than ever a national institution. His evangelical enterprises, including Decision magazine (circ. 3,500,000), run on a budget of more than $15 million a year. Over the years, he has preached in person to more than 40 million people, and persuaded some 1,200,000 to declare their spiritual conversion to Christ. Last January, he offered a prayer at President Nixon's inaugural, and he prepared for the New York crusade in Nixon's Key Biscayne home. He has even won the friendship...
...when he preached for 16 weeks straight, lost 30 pounds, and set an all-time attendance record (2,397,400) for the old Madison Square Garden. Instead, convinced that "TV is the only way to reach the non-churched," Graham and his team settled for a far smaller in-person crowd (some 200,000) during a ten-day crusade and concentrated on saturation TV coverage: one-hour condensations of the proceedings each night on 17 eastern television stations. He even used closed-circuit color TV inside the Garden to bring the proceedings to overflow crowds. Remarkably enough, a higher proportion...
...proud of it! Black is beautiful, white is beautiful, yellow is beautiful-when Christ is present." To those who came forward to accept Christ at Graham's call (between 800 and 1,000 each night), Billy's charge included a similar theme: "Go to a person of another race and make friends with him." To what extent such efforts will succeed remains to be seen. "I no longer feel I can change the world," Graham admitted last week. Nevertheless, he is clearly still trying...
...column. "Not that she thinks so, but so many people are coming up to her to say this or that or sitting next to her (Joyce does not sit next to people; they sit next to her) that you get the feeling she must be the most important person there. It is a little like following the adventures of Mary Worth's niece, who is making it in Hollywood...
...doubt that we could do a commercial that would relate to a person over 40," he says. "Blacks over 40 still cut their hair short. I can't tune in on their thinking...