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Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against...

Author: /time Magazine | Title: Psst! Want a Free DVD of an Oscar-Winning Film? | 9/8/2009 | See Source »

Direct government influence is not out of the question in modern Italy, either. In June, Berlusconi urged companies not to buy space in publications "that sing the songs of dissatisfaction and catastrophe" - a reference to newspapers covering the salacious allegations surrounding the Prime Minister's personal life. "Would this be...

Author: /time Magazine | Title: Italy's Newspapers: Untrusted Sources | 9/7/2009 | See Source »

Next, I set up my account on a personal Voice Web page, where I linked my home, work and cell numbers to my new T-I-M-E number, causing all those phones to ring simultaneously when anyone calls. Now when my phones ring, I pick up whichever is most...

Author: /time Magazine | Title: One Ring to Rule Them All | 9/7/2009 | See Source »

The choice many black women make to alter their hair's natural texture has undeniable historical and psychological underpinnings. It has been attributed to everything from a history of oppression and assimilation to media-influenced notions of beauty and simple personal aesthetics. But one thing is certain. For the many...

Author: /time Magazine | Title: Why Michelle Obama's Hair Matters | 9/7/2009 | See Source »

One might think having a black First Lady who is widely praised as sophisticated and stylish would represent a happy ending to the story of black female beauty and acceptance. Alas, our hair still simultaneously bonds and divides us. "There is no hair choice you can make that is simple...

Author: /time Magazine | Title: Why Michelle Obama's Hair Matters | 9/7/2009 | See Source »

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