Word: personalize
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Dates: during 1930-1939
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...When I myself hear the word 'Englishman,' the instinctive portrait evoked is that, I regret to say, of Strube's Little Man [see cut].* I see a small, kindly, bewildered, modest, obstinate, and very lovable little person. . . . Upon this first impression a more noble presentation imposes itself, and the contours of Strube's Little Man expand and strengthen into the firm, fine features of Mr. Stanley Baldwin. In some such outward semblance do I visualize the solidity, the good humor, the honesty, the inconsequence, and the indolence of our race...
...countries, by diabolical cunning, by ruthless materialism disguised under a revolting wrapper of unctuous self-righteousness. To him, the average Englishman is a clever and unscrupulous hypocrite; a man who, with superhuman ingenuity and foresight, is able in some miraculous manner to be always on the winning side; a person whose incompetence in business and salesmanship is balanced by an uncanny and unfair mastery of diplomatic wiles; a coldblooded, prescient, ruthless opportunist; a calculating and conceited egoist; a cad with occasional instincts for that strange indulgence for which they have no word in their own language, and which they designate...
...most common medical procedures today is the skin test by means of which doctors tell whether a person is sensitive to ragweed, strawberries, horsehair, chicken feathers, scarlet fever, diphtheria or any other known allergen. The physician scrapes off a tiny area of the patient's skin, applies a drop or two of the allergic substance, covers the whole with a piece of adhesive plaster. Skin tests have preserved the health and lives of multitudes. They have also" served to reveal that about 1% of the population develops an eczema-like skin irritation solely from the adhesive tape used...
...long Fairbanks, Morse line normally accounting for about one-half of total sales. Electric motors, generators and appliances rank second. Fairbanks Morse is one of the biggest pump-makers in the U. S. It supplies railroads with inspection cards, water-tanks and coaling stations. But for every person who has seen a Fairbanks, Morse municipal power plant or a Fairbanks, Morse oil pipe-line pumping station, thousands in every corner of the civilized world have seen Fairbanks scales...
...professional career came when a young signboard fixer named Field confessed to the murder of Norah Upchurch. Scotland Yard had only circumstantial evidence against Field, suspected when Norah Upchurch's body was first discovered, and the coroner's jury returned a verdict of murder against some person unknown. No progress had been made until Field dramatically confessed. Brought to trial he played hob with the conventions of murder mysteries by repudiating his confession, explaining that he had made it simply to force a trial and silence the suspicion from which he had suffered. He was promptly acquitted...