Word: personalize
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...Sisson isn't the only person who feels this way. According to a 2008 study published in the Journal of the American Medical Association, dieters who had a financial incentive to lose weight were nearly five times as likely to meet their goal when compared with dieters who had no potential for a financial reward...
HealthyWage, which makes money through advertising and sponsorships, claims it can save the health care system $1,150 in obesity-related costs for each person who slims down to a healthy BMI. But the challenge is hardly an easy payout. Sisson, who tips the scales at just over 200 lb., will have to lose 50 lb. in a year and check in with the site about her food intake and physical activity every week. She also has to get her physician to call HealthyWage to verify her weight at the beginning and end of the challenge...
...Users are not required to wager any money when they sign up, but the serious ones do. Some 30% fork over their credit card information upfront and specify how much money should be automatically charged if they fail to reach their goal. These users also designate a recipient: a person, a charity or, as an additional incentive, an "anti-charity," i.e., an organization on either side of several highly controversial issues. (Think pro-life or pro-choice advocacy groups or the presidential libraries of Bill Clinton or George W. Bush.) (See the 10 worst fast-food meals...
...President's current term. Sure, Obama adopted a more confrontational tone than Bush did in addressing dysfunctional allies like Afghan President Hamid Karzai and the Pakistani leadership, but he remains as dependent as Bush was on both, and neither seems substantially less dysfunctional. (See pictures of Stanley McChrystal: Person of the Year 2009 Runner...
...Barack Obama: TIME's 2008 Person of the Year...