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...have dialogue with people in a very authentic way. That’s the cool thing about Twitter,” Olinto said. “Most companies have to speak in press releases...[but Twitter] allows you to be yourself.”LET’S GET PERSONALIZEDTwitter??s form of communication can provide uniquely personalized dialogue with customers. On April 1, a disgruntled Boloco customer tweeted the chain’s account, writing, “True story: There was tin foil in my soy smoothie today. It was not delicious.”Within...

Author: By Lingbo Li, CRIMSON STAFF WRITER | Title: Square Shops Embrace Twitter | 4/6/2009 | See Source »

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