Word: personalizing
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Rankin points out that even small changes in a person's energy balance can have a significant effect on weight. Studies have shown that eating just 10 to 20 extra calories per day - that's one peanut M&M or one tortilla chip - that don't get burned through activity can result in a 2-lb. gain on average over the course of a year. "But none of the methods we have now are accurate enough to pick that up," says Rankin...
...title fool you: what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner attention in real time - a methodology that runs laps around later asking people to recall what they saw. (See how to plan for retirement...
...peripheral vision, but because of the way the eye works, we only thoroughly see things that we stop at and observe deliberately. By that measure, people in the study saw 36% of the ads on the pages they visited - not a bad hit rate. The average time a person spent looking at an ad, though, was brief - one-third of a second...
...largest residential-property company. Nicholson contended he was laid off because his views on the environment were not shared by Grainger executives, and he sued the company for unfair dismissal under Britain's six-year-old Religion and Belief Regulations, which make it unlawful to discriminate against a person on the grounds of their religious or philosophical beliefs. Grainger argued that Nicholson's climate-change convictions did not qualify for protection under the law. But in a landmark ruling on Nov. 3, Justice Michael Burton found that "a belief in man-made climate change, and the alleged resulting moral imperatives...
...Some of us have gone to a public-health facility and if the doctor realizes we are gay, they will draw attention to us, even from the reception, calling people, 'Come and see a gay person, come and see a gay person,' " says Peter Njane, director of the Ishtar MSM gay-health-rights group in Nairobi. Muraguri's NASCOP group, which will lead the survey with funding from the U.S. President's Emergency Plan for AIDS Relief, says those beliefs must not be allowed to impede the country's efforts to fight...