Word: personation
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...publicist, helped hype them through masterful Twitter and website work, which turned the truck's mysterious whereabouts into a hipster happening.) Choi's amazing food has become one of the movement's signature successes. Kogi made $2 million in revenue in its first year, on checks averaging $13 per person. It has given rise to a number of copycat Korean-taco trucks and inspired the Baja Fresh chain to add short-rib tacos to its menu...
Even so, Google Health users who are skittish about privacy may not rest easy after they are greeted with the following notice: "In the unlikely event we discover a security breach that allowed an unauthorized person to acquire information in your Google Health profile, Google will notify you at the e-mail address you provided." You can also choose to receive such alerts via snail mail. Time to batten down your passwords...
...most important battle of anyone's life is when sperm meets egg. It's Darwin at its most elemental, your genes vs. hers. One person goes on to the next round of the species, and the other goes to the grave a loser for all eternity. This is why sex is practiced in the style it often...
...person, 23andMe, a genetic-testing service, takes your spit and, from my understanding of the science, puts it into some kind of machine. That machine tells you your genetic makeup and lets you view your results online...
...normal person, Cassandra's genetic results are excellent: a very low chance of getting Parkinson's, breast cancer or ovarian cancer and a good chance of becoming a professional sprinter. But there was one recent study that implied that one of her DNA sequences might signify a slightly higher risk of obesity. This meant that for a week, my very thin wife walked around the house throwing away various items like cookies, which she called obesity makers...