Word: personna
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Dates: during 1960-1969
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...were clumsily spotted by pools of light cast from above. Thus foreshortened from overhead, the desired illusion that the dancer's motions cut through space was difficult to sustain. Instead, performers often looked as though they were progressing from one focus to another. Only two choreographers. Catherine Stern in Personna and Wendy Summit in Void tried different lighting. In Personna a shaft of light was thrown from stage left like a flashlight beam. In contrast Void was nullified by the trick appearance of the house lights, which remained on throughout most of the dance...
...Beatles have another delicate device with which they involve their audience--use of the personna. It never failed Robert Browning who made it famous in such poems as "My Last Duchess." Most of the songs are built around a certain personality whom we know pretty well after a couple of listenings, and it is by writing about different kinds of persons, not just different kinds of loneliness, that the Beatles cut their huge main theme down to life size...
...Gillette's current TV commercials, a man's hand appears, sets down a dispenser of Gillette razor blades and-of all things-three clearly labeled dispensers of rival Wilkinson, Schick and Personna blades. The hand naturally picks up the package of Gillette after brushing the others aside, but the very appearance of rivals is a departure from tradition. Such direct identification of competition has long been a rarity, and advertisers have gone to almost any length to avoid it. Now a steadily growing number are coming right out and naming names, thus bringing on bad times for Brand...
What Wilkinson feared most has happened. Its success first lured such U.S. blademakers as Schick (Krona Plus) and American Safety Razor (Personna and PAL) into the stainless field. Then came Gillette, with its great bulk, big name and huge marketing facilities. By now reluctantly committed to a fight it did not want, Wilkinson set up additional manufacturing operations in Britain, Germany, Canada and the U.S. Needing new capital to pay for this expansion, it brushed aside more than 1,000 offers from outside firms to merge or associate with it in favor of putting its stock up for sale. Although...
Priced at six for 89?, Gillette's blades will be slightly cheaper than Super Swords (five for 75?) or Personna and Krona Plus (five for 79?). Though it plans to spend a hefty $4,000,000 to introduce its new blades, Gillette finds itself in the ironic position of hoping that they will not be a runaway success. Since the company already sells 70% of all the blades bought in the U.S., a too-spectacular acceptance could only mean a sales decline for its established lines...