Word: pert
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Dates: during 1940-1949
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...Pert, brown-eyed Joyce Goodman was a WAVE stationed at the San Diego naval base when she met Nolan Holdridge, a parachute rigger, early in 1945. Except for occasional asthma attacks, Joyce was a healthy young woman who rarely missed a day of duty driving a station wagon. While going out with Holdridge, she noticed a red rash on her wrists, but thought little of it. In 1946 they were married...
...borne out by such stories as the rise of Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully: "She just makes you feel thirsty...
Sales zoomed so fast that he had to raise $22,000 (from friends) to finance his supply inventories. Within five years Joyce's sales crossed the $1,000,000-a-year mark. In 1938 Bill Joyce hired (at $25 a week), and shortly afterward married, pert, raven-haired Faie Jarmel, onetime designer at Macy's. She put smart styling into Joyce shoes...
...moment it looks as if Judge Knox is going to have some fun kidding the picture's moral. Instead, he falls earnestly in love with a pert little war widow (Ann Sothern) who gives him a job in her roadside restaurant. After several reels of platonic romance and irresponsibility, the lotus-eating judge remembers that he is a married man and boards a train for Boston, intending to get a divorce. But by this time it is clear that he is actually going to resume the duties of a responsible citizen...
...Pert, pince-nezed Dorothy Leigh Sayers, 56, is best known to readers in the U.S. and Britain as a crack writer of whodunits (Busman's Honeymoon, Murder Must Advertise, etc.). But what really interests Anglican Sayers is religion. Two years ago she announced: "I have given up writing crime stories. Instead, I have engaged in a four-year task of translating Dante's Divine Comedy...