Word: pert
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Dates: during 1950-1959
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...Pleasure of His Company. An engaging overage playboy, Cyril Ritchard, decides that his pert daughter and her pedestrian fiance do not qualify for a marriage of true minds, and he promptly supplies the impediments...
...runs three separate letters columns in each issue, often finds ideas for features in the morning mail. Particularly fruitful is a special section called "The Farmer's Wife," the vigorous vestige of the magazine Farmer's Wife, which was bought by the Farm Journal in 1939. Under pert Editor Gertrude Dieken, who was raised on an Iowa farm, the section has its own inside cover, draws up to 1,500 letters a month, most of them written as though to a close friend...
...jaunt with Grandmother through an exotic bazaar in Beersheba, Israel, pert, 16-year-old Nina Roosevelt* spied the cutest souvenir ever, begged Grandma to bargain for it with the canny Bedouins. Obligingly, Mrs. Eleanor Roosevelt shelled out $77 for a scrawny baby camel (named "Duchess" by Nina), which, if Daddy approves, will stalk the Roosevelts' Hyde Park estate until it gets big enough to deserve permanent residence in any interested...
WELL, IF IT ISN'T GRANNY IN TIGHTS, leered the London Daily Herald. LEGS, panted the Daily Mail. What excited Fleet Street was a novel slice of cheesecake: pert, serious Cinemactress Vivien Leigh, wife of Sir Laurence Olivier, and a grandmother at 45. Last week trim Lady Olivier slipped on a red satin bathing suit and black mesh stockings, made a slinky, twittery TV debut as Sabina, the talkative, never-say-die seductress-maid in Thornton Wilder's The Skin of Our Teeth. Critical verdict: Vivien once more proved that good legs are a ho-hum show...
...shape of things to come in Easter bonnets-and most other hats-is largely determined by a short, pert, alert woman who is one of the U.S.'s most successful businesswomen. Sally Victor, 54, is not.only the biggest fashion hatmaker (more than $500,000 a year) in the multimillion-dollar millinery business (1958 sales: $300 million), but she is a trend setter (along with such designers as Mr. John and Lilly Dache), the only milliner to win the Coty award, fashion world "Oscar." Her $55-to-$90 creations (up to $1,000 with fur or jewelry) soon reappear...