Word: pert
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Dates: during 1960-1969
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...Crest toothpaste commercial shows a pert black housewife bidding on antiques at an auction that is in a presumably wealthy white neighborhood; in another, a black science teacher lectures white parents on what to do to keep Junior's teeth bright. In toy commercials, white, Negro and Oriental children frolic together in an idyllic suburban setting that exists only in some copywriter's imagination. In Ad-Land, there is no discrimination between whites and nonwhites, at least in one sense: both are treated unrealistically...
...Pert, lank-haired Linda LeClair, 20, from Hudson, N.H., enrolled as a freshman at Manhattan's Barnard College in 1965. Soon afterward, she met Peter Behr, a Columbia University freshman from New York City, at a dormitory dinner. Romance blossomed, and when Linda became ill and had to drop out of school a few months later, the couple moved into a West Side apartment together. Last year, still living off-campus with Peter, Linda resumed her studies...
Although Marine Corporal Mary Elizabeth Burns's secretarial job involved relaying personal radio messages from Leathernecks in Viet Nam to their families at home and was scarcely belligerent, she decided that all war work was wrong. And so the pert, blue-eyed blonde dropped out of the 2,550-strong Women's Marine Corps. Doffing her serge greens, she told her commander that she was not reporting for duty, and then refused her $223.20 monthly paycheck...
...opposite approach-pure Olympian effort-paid far better dividends for Canada's pert, blue-eyed Nancy Greene, 24. Although she was the defending ladies' Alpine skiing champion, Nancy's chances seemed hopeless after she fell badly last month and strained the ligaments in an ankle. Last week, vowing "I'll either win or I'll fall," she strapped on her white helmet with TIGER emblazoned across the front and slashed through the giant slalom course with such abandon that she beat Runner-Up Annie Famose of France for the gold medal by almost three seconds...
...family fodder, is a larcenous butler with a heart of pablum and a summa cum laude college degree. He keeps his daffy dowager boss (Edith Evans) in the chips by masterminding a ring of domestics who specialize in plundering New York department stores. When the old lady hires a pert new secretary (Barbara Feldon) with a suspicious nature, the wily Fitzwilly (Dick Van Dyke) has to scramble to bring off the big one-Gimbels on Christmas...