Word: pert
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Dates: during 1960-1969
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...with hearing everyone complain about Britain's ailing economy, five pert and miniskirted typists at a factory in Surrey decided to do something about it. To help boost productivity and hold costs down, the girls-Valerie White, 21, Joan Southwell, 20, Christine French, 17, Carol Ann Fry, 16, and Brenda Mumford, 15-volunteered to work 30 minutes extra a day without any additional pay. In most countries such a gesture would have attracted scant attention. In Britain, whose economic difficulties stem as much as anything from an "I'm all right, Jack" attitude among its workers, the girls...
...take a mile, runs the old standpatter against liberalizing practically anything. Witness Britain's venerable Oxford Union, an all-male preserve for 142 years until it banned de sexo segregation in 1963. Just four years later, the university debating society has elected a girl president. She is pert, brunette Seraldine Jones, 21, daughter of a Liverpool schoolmaster and now heiress to an office once held by William Gladstone, Herbert Asquith and Ted Heath. There'll be no nonsense about a counterattack either. "I trust that men who find my presence in the union disturbing," said Geraldine, "will stay...
Four years ago, when Chief Petty Officer Bud Cowsill retired from a 20-year stint in the Navy, he decided that his four singing, drumming and guitar-playing sons were ready for more than charity shows and family concerts. He teamed the boys up with their pert "mini-Mom," Barbara, took on the other two Cowsill sons as road managers and sound engineers, and along with a four-year-old baby sister set off into the professional music world. Bud enforced taut Navy discipline: the kids had to keep up with their studies, practice two hours daily to build...
Like many an out-of-towner visiting New York for the first time, pert Schoolgirl Linda Farmer headed straight for the cavernous Radio City Music Hall to see the big bash of a stage show. One gander at all those spangled chorines kicking away like a centipede with a hotfoot and she knew that she positively had to be a Rockette. Her qualifications were typical: head cheerleader at Hampton High in Hampton, Va., winner of the local Junior Miss contest, solo tap dancer at the Elks Club benefit and, most important, possessor of a great pair of gams...
...those rates, some clients might feel piqued that the "temporaries" do not always look like the pert young things Kelly has been sending to plant gladioli and publicity in city parks under something called "the Kelly Beautification Program." The average temporary is a housewife, ex-secretary, somewhere "over 35" in age (one Seattle Kelly Girl is 81). But employers figure they come out about even with the temporaries, since permanent employees are expensive to recruit and command fringe benefits that add a third or more to basic wage rates...