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...pert and pretty president who was only 33 when she came to the college. Born in Louisville, she had studied at Goucher, later took a doctorate in philosophy at the University of London. When Sweet Briar found her, she was an associate dean at Radcliffe College in Cambridge, Mass. In her three years at Sweet Briar, she held fast to her rule that "the administration of a college is the servant of great teaching." She herself taught a course in the philosophy of religion, spent her days wrestling with a shrinking budget and dictating letters "anyplace and anywhere, even under...

Author: /time Magazine | Title: Education: Woman of the World | 10/17/1949 | See Source »

...eighth president of Wellesley, she is a member of a rare species. In the whole of the U.S., there are only five other women who head major colleges: stylish Sarah Blanding of Vassar, Sweet Briar's pert Martha Lucas, Barnard's Millicent Mclntosh, petite Rosemary Park of Connecticut, and Bryn Mawr's stately Katharine McBride. "I do hope," said Dean Mclntosh, "that Miss Clapp knows what...

Author: /time Magazine | Title: Education: Just Well Rounded | 10/10/1949 | See Source »

...Pert, brown-eyed Joyce Goodman was a WAVE stationed at the San Diego naval base when she met Nolan Holdridge, a parachute rigger, early in 1945. Except for occasional asthma attacks, Joyce was a healthy young woman who rarely missed a day of duty driving a station wagon. While going out with Holdridge, she noticed a red rash on her wrists, but thought little of it. In 1946 they were married...

Author: /time Magazine | Title: Medicine: It Was Him | 10/3/1949 | See Source »

...borne out by such stories as the rise of Manhattan's Rheingold beer. It climbed from eighth to first place in Eastern beer sales largely by the use of pretty Miss Rheingolds, about half of them Irish "colleens" duly elected each year by beer drinkers. (Current Miss Rheingold: pert Pat McElroy.) In its battle with Coca-Cola, Pepsi-Cola plans to count heavily on the new television Pepsi-Cola Girl, Louise Hyde, a 24-year-old Chattanooga belle of whom one adman said hopefully: "She just makes you feel thirsty...

Author: /time Magazine | Title: ADVERTISING: Billion-Dollar Baby | 9/19/1949 | See Source »

Sales zoomed so fast that he had to raise $22,000 (from friends) to finance his supply inventories. Within five years Joyce's sales crossed the $1,000,000-a-year mark. In 1938 Bill Joyce hired (at $25 a week), and shortly afterward married, pert, raven-haired Faie Jarmel, onetime designer at Macy's. She put smart styling into Joyce shoes...

Author: /time Magazine | Title: CORPORATIONS: For Comfort & Profit | 8/8/1949 | See Source »

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