Word: peru
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...established a bridgehead outside Latin America in September, opening La Mar in San Francisco, which specializes in seafood and Peru's signature creation, ceviche. But that is just the beginning. He sees New York City as the real launching pad for rapid expansion. "If we make it in New York, we will be ready to green-light all of our brands," he says. "But first we need to pass the test there." Acurio has scouts checking out the city, looking for the right location for the right price. He hopes to firm up a deal shortly. (See pictures of what...
Peruvian authorities, businesspeople and even Acurio's competitors in Peru are cheering him on, hoping to cash in on an eventual boom in Peruvian food. Luis Kiser, head of the Peruvian Franchise Chamber, believes that the country's cuisine will put Peru on the map, opening the door for the export of other products, from multicolored potatoes to pisco, a local brandy. "Mexico got jalapeños and tequila on shelves in stores in the United States, with food leading the way," he says. "Peruvian food is the tip of the iceberg for everything we have to offer...
...would go on to visit Peru, London, Rome, Paris, Barcelona, Egypt, Greece, and three cities in China in a span of two months...
...Peru, they learned that splashing urine in ears promotes wellness. In China, they went on a tour of a hospital devoted entirely to traditional medicine, where Chinese doctors prescribe herbs in lieu of pills...
...validate the trip—and in a move inspired by the Societies of the World 25: “Health, Culture and Community: Case Studies in Global Health” class—Henderson and Wang conducted a comparative health study of Peru and China, evaluating perceptions of Western and traditional medicine among the local residents...